HD Construction Equipment Holds Workshop for Heads of Hyundai Domestic Sales Corporations

- Reviews April performance and May sales targets, outlines plans to secure market share 
- Sets major sales strategies for expanding product supply, reshaping sales channels, and setting prices

HD Construction Equipment held a workshop for Hyundai domestic sales corporation heads on May 7, attended by Vice President Chung Oh-chul of Korea Sales, headquarters sales officials, and 12 sales corporation heads from across the country.

Participants reviewed April's sales performance, set May goals, and analyzed competitor trends. They discussed key sales policies, including expanding the supply of 15-ton wheel excavators, strengthening channel competitiveness, and managing promotion and pricing policies.

Next, attendees were briefed on plans to expand customer touchpoints and boost sales, including the Ulsan Campus tour program, HX65AMT promotions, and streamlined attachment operations.

The session also addressed sales performance and market share strategies for key models. To enhance on-site quality, they discussed testing a price floor-and-ceiling system and applying protective wrapping to equipment upon delivery.

"We will continue to share realistic sales targets with our sales subsidiaries based on market trends, and sustain our market presence by expanding flagship model sales," said Chung Oh-chul, Vice President of Korea Sales.

△ HD Construction Equipment held a workshop for Hyundai domestic sales corporation heads on May 7 to review performance and goals and discuss measures to strengthen sales competitiveness.