HD Construction Equipment Invites Hyundai’s Largest European Dealer to South Korea
- Hosting executives from Lager Group, a major dealer within Hyundai’s European network
- Touring key facilities, including the Ulsan Smart Factory, Yongin Technology Innovation Center, and HD Hyundai Global R&D Center
From May 12 to 16, HD Construction Equipment successfully hosted executives from Lager Group, the largest dealership within its Hyundai European network, for official facility tours and business meetings.
The event allowed HD Construction Equipment to showcase its next-generation technological edge to Lager Group, a company with a strong market presence in Europe, while deepening their strategic partnership and mutual trust. The visit was particularly meaningful for bilateral cooperation, as it marked Marko Basic's first trip to South Korea, a second-generation owner who recently assumed management of the group's construction equipment business.
While visiting, the executives of the Lager Group toured the production lines at the Ulsan Campus Smart Factory to witness the company's advanced manufacturing technologies firsthand. They then went to the Yongin Technology Innovation Center to closely observe the thorough performance and durability testing processes.
After touring the facilities, the delegation proceeded to the HD Hyundai Global R&D Center for a high-level meeting with President Moon Jae-young. During this meeting, the leaders engaged in detailed discussions regarding mid- to long-term cooperation frameworks and sales strategies designed to increase their collective presence in Europe. In addition to the business agenda, the visiting executives participated in various cultural programs to deepen their understanding of South Korea.
"Experiencing HD Construction Equipment's smart manufacturing processes and technological capabilities firsthand has significantly strengthened my confidence in our partnership," said Milenko Basic, CEO of Lager Group. "Based on the collaboration strategies and sales plans we discussed here in Korea, we will continue to drive strong growth together in the European market."
Choi Tae-geun, Executive Vice President of the Construction Equipment Sales Division at HD Construction Equipment, remarked, "The visit from Lager Group, a key partner in Europe, was a valuable opportunity for us to share our future vision and strengthen mutual trust." He also stated, "In the future, we will continue to enhance our global brand profile by maintaining open communication with our international dealer network."
△ From May 12 to 16, HD Construction Equipment hosted executives from Lager Group, a key European dealer, for facility tours and business meetings in South Korea.