HD Construction Equipment Launches On-Site Service for Marine Engine Customers Across South Korea
- Support for customers in major ports and island areas served by domestic marine engine dealerships
- Focus on engine inspection/maintenance, gathering customer feedback, and driving brand and product awareness
From March 31 to May 28, HD Construction Equipment is conducting a two-month "Marine Engine On-Site Service" campaign targeting major ports and island areas served by domestic marine engine dealerships.
This initiative aims to provide direct technical support, such as engine inspections and maintenance, to key regional customers. By improving communication and management, the company seeks to enhance customer satisfaction and competitive service.
To provide tailored support, the company conducted a preliminary analysis of customers' marine engines and generator sets prior to site visits. Leveraging this data, the Marine Engine Sales and Product Support (PS) departments are collaborating with local dealerships to deliver optimized service and swiftly resolve any issues identified during inspections.
In addition, the company is conducting in-depth on-site interviews to capture the Voice of the Customer (VOC). These insights will be integrated into targeted promotional activities for marine engines and generator sets to elevate brand awareness and establish a solid foundation for sales growth in the domestic market.
During the campaign, promotional materials featuring the latest electronic marine engines will be displayed at major service areas and ports. The company will also expand customer touchpoints through exhibition trailers and various promotional items such as branded towels and hats.
"This on-site service is a cornerstone of our annual customer satisfaction program, providing a vital opportunity to identify and address real-world requirements directly in the field," said Jeon Sung-ho, Vice President of Engine Sales. "We are committed to strengthening our domestic service competitiveness by collaborating closely with our dealerships and driving brand awareness for Hyundai’s marine engines and products."
△ From March 31 to May 28, HD Construction Equipment is conducting a two-month "Marine Engine On-Site Service" campaign targeting major ports and island areas served by domestic marine engine dealerships.