HD Construction Equipment launches a new year’s order relay with a target of KRW 8.7 trillion in sales this year
▶ Major orders in emerging markets, including 120 units in Ethiopia, 71 units in Vietnam, and 41 units in Kyrgyzstan
▶ Maximizing dual brand sales power by establishing global partner networks for “HYUNDAI” and “DEVELON”
▶ CEO Moon Jae-young states, “We will achieve a market-beating performance through integrated synergy,” at an investor conference on January 15.
HD Construction Equipment, the unit overseeing HD Hyundai's construction equipment business, signaled a smooth start toward achieving this year's sales target by securing a major order following its launch.
HD Construction Equipment announced on Wednesday, January 14 that it had recently concluded a contract to supply 120 large excavators to Ethiopian mining development companies in Africa. The equipment to be supplied will include 70 units of 36-ton DEVELON excavators and 50 units of 34-ton HYUNDAI excavators to be deployed to the Ethiopian gold mine.
HD Construction Equipment recorded an 80% share of the Ethiopian excavator market last year, solidifying its position as the top local company through unrivaled product competitiveness and customer service.
Sales of HD Construction Equipment's 30-ton class mid- to large-sized excavators doubled every year over the past three years as they feature stability and durability suitable for resource development environments in Ethiopia and other African regions and offer maneuverability and fuel efficiency as well.
HD Construction Equipment plans to reinforce its customer support centered on local bases in Ghana and South Africa by leveraging the sales synergies of HYUNDAI and DEVLON—which have built strong brand recognition in Africa—and by establishing a cooperative system to respond to the growing demand for equipment in major countries.
HD Construction Equipment also received major orders in Southeast Asia and Commonwealth of Independent States (CIS), which are key global emerging market regions.
The company recently received an order for a total of 71 units from the Vietnamese government, including 20 units of 20-ton wheeled excavators for emergency disaster response and 51 units of 20–30 ton crawler excavators to be deployed in national infrastructure expansion projects.
Additionally, it agreed to supply 41 units, comprising 52-ton large excavators and 38-ton medium-large excavators for the transportation network and real estate construction in Kyrgyzstan, a Central Asian country.
Meanwhile, HD Construction Equipment announced its performance forecast including annual sales and operating profit targets for 2026 through a public disclosure on Wednesday, January 14 and held a conference with domestic and foreign institutional investors at the Korea Teachers’ Credit Union in Yeouido.
At the conference, HD Construction Equipment presented sales and operating profit targets of KRW 8.7218 trillion and KRW 439.6 billion, respectively, for 2026.
"We aim to deliver performance results exceeding market growth by rapidly implementing our mid- to long-term strategy and leveraging integration synergies. We will also proactively engage in facility investment and R&D to establish core competitive advantages for our construction machinery operations," said HD Construction Equipment CEO Moon Jae-young, who personally presented the forecast.
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■Photo caption 1: A 52-ton HYUNDAI excavator ordered from HD Construction Equipment
■Photo caption 2: A 36-ton DEVELON excavator ordered from HD Construction Equipment
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