▶ Received orders for a total of 501 construction equipment units, including 181 units in Australia and 320 units in Indochina
▶ Effect of preemptive sales network reorganization, increasing this year’s target by 30% compared to the previous year
▶ Hyundai Doosan Infracore also winning large orders in emerging markets, a green light for this year’s performance
Hyundai Genuine (the holding company of Hyundai Heavy Industries Group's construction equipment unit) subsidiary Hyundai Construction Equipment has been accelerating its entry into emerging markets since the beginning of the year by winning orders for more than 500 construction equipment units, including excavators and wheel loaders, in Asia and Oceania.
Hyundai Construction Equipment announced on March 1 (Tue.) that it had recently received an order for 181 wheel loaders and medium to large excavators from Porter, one of the largest rental companies in the southern hemisphere. The units will be delivered sequentially to Australia and New Zealand by the end of this year.
Earlier in January this year, the company signed an order contract for 22-ton excavators (220 HX220S models and 100 HX225GL models) in Indochina. HX220S is an entry-level model of 20-ton class excavator series that Hyundai Construction Equipment is focusing on. The units will be delivered to the customer in the first half of this year for use in local mining, road work, and construction sites.
The large order helped Hyundai Construction Equipment record a 62% increase in sales in Asia and Oceania region by the end of February this year compared to the same period last year. The company aims to sell more than 3,300 units of construction equipment in the region this year, an increase of more than 30% compared to last year.
Including this order, Hyundai Construction Equipment has a total pending order for more than 2,000 units, including ▲188 units in the Philippines, ▲304 units in Indonesia, ▲586 units in Indochina such as Thailand and Vietnam, and ▲1,058 units in the Oceania region such as Australia and New Zealand.
The continued order contracts of Hyundai Construction Equipment are the result of analyzing the growth rates in Asia and Oceania and reorganizing its sales network accordingly. Last year, Hyundai Construction Equipment increased the local sales force in charge of Oceania and made efforts to expand its sales network by establishing a new branch in Thailand and increasing new dealers in the Philippines.
“As the demand for excavators for coal mining continues in Indonesia, and the demand for construction equipment is rapidly increasing in Australia due to the rise in raw material prices, the strong sales of construction equipment in emerging markets are expected to continue this year. We will strive to expand our sales by proactively responding to the growing demand in emerging markets and targeting advanced markets such as Europe,” an official from Hyundai Construction Equipment said.
Another affiliate of Hyundai Genuine, Hyundai Doosan Infracore, also continues to win orders in emerging markets mainly Asia.
The company received an order for 148 50-ton or larger excavators and 23 articulated dump trucks (ADT) from an Indonesian coal mining company.
Moreover, the company has posted a 54% increase in performance in the large-scale equipment sector with high profitability, such as winning orders for nine 80-ton class excavators and seven 100-ton class excavators from Mongolia last month until the end of February this year compared to the same period last year.
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■ Photo : Hyundai Construction Equipment’s 22-ton HX220S excavator