HD Construction Equipment Hosts "DEVELON Day" for Customers in the Seoul Metropolitan Area
- Exhibition and hands-on experience events held for new and next-generation models.
- Over 1,000 major customers from the Seoul metropolitan area visit, giving high praise to next-generation models.
HD Construction Equipment hosted the "DEVELON Day" customer event from April 11 to 12 at its Hwaseong branch of the Seoul Central Sales Subsidiary, attracting approximately 1,000 visitors.
The event was designed to expand customer touchpoints in the Greater Seoul area and introduce new equipment launched this year. A total of 10 units across eight models were showcased, including ▲the DX240LC-9 (next-generation mid-sized crawler excavator), ▲the DX17Z-7K, DX30Z-7K, and DX35Z-7K (mini excavators), ▲the DX65MT-7K and DX65W-7K (compact excavators), and ▲the DX150W-7K and DX170W-7K (mid-sized wheel excavators).
The venue featured product demonstrations, test-drive experiences, and sales consultations. To create a festive atmosphere, the company organized several communication programs, including prize giveaways, an e-guestbook, and Voice of Customer (VOC) sessions, along with a variety of food and beverages. Customers who test-drove the next-generation excavators praised the excellent fuel efficiency and maneuverability offered by the Full Electro-Hydraulic system (FEH).
For customers unable to attend in person, the company hosted a live broadcast on its “Gullo Dosa TV” YouTube channel, providing a vivid, real-time look at the event while showcasing the superiority of the new models. The livestream successfully engaged approximately 17,000 viewers, reflecting the high level of market interest in the next-generation DEVELON lineup."
Furthermore, the company collaborated with attachment partners—Hyundai Everdigm, JK Attachment, Lube Korea, and Shinoh Autonet—to display equipment equipped with tiltrotators, grapples, Auto Grease Systems (AGS), and 4-channel AI black boxes as part of joint promotional activities.
"The Greater Seoul area is crucial for quickly understanding customer needs, and we intend to actively integrate the feedback we receive on-site into our product and service improvements," stated Chung Oh-chul, Vice President of Korea Sales. "We will also continue to expand sales opportunities by connecting these hands-on events with ongoing customer management activities."
△ HD Construction Equipment hosted the "DEVELON Day" customer event from April 11 to 12 at its Hwaseong branch of the Seoul Central Sales Subsidiary.