HD Construction Equipment Successfully Hosts Korea Invitation Program for Indian VIP Customers
- 25 VIP customers from India invited to Korea to visit major production sites and tourist attractions.
- The visit strengthened brand loyalty by showcasing production and technological competitiveness alongside Korean cultural experiences.
HD Construction Equipment recently held an invitation event for 25 VIP customers from the Indian region, which took place from April 12 to 17. The event aimed to strengthen customer loyalty, building on their strong trust in the Hyundai brand while also promoting a positive image of Korea.
During their visit, customers toured the Smart Factory at the Ulsan Campus and the HD Hyundai Global R&D Center (GRC), gaining insight into the company's production capabilities and technological advantages. Additionally, they experienced Korean culture through various programs, including wearing traditional Hanbok, while visiting major landmarks such as Gyeongju, the DMZ in Paju, and Myeong-dong in Seoul.
At the farewell dinner, Senior Vice President Choi, Tae-geun (Construction Equipment Sales Division) and Senior Manager Noh Jang-kun (Sales Planning) presented the customers with specially crafted commemorative keys and gifts, expressing gratitude for their visit. The India regional team also put in extra effort to create meaningful moments, including a surprise birthday celebration for one of the guests.
Shankar Naik, a VIP customer who received a surprise birthday party, expressed his appreciation: "Observing the actual production line of the equipment I use has significantly increased my trust in the Hyundai brand. I am truly grateful for HD Construction Equipment's thoughtful gesture in organizing the birthday celebration, and I look forward to sharing this amazing experience with my colleagues back home."
HD Construction Equipment aims to strengthen long-term partnerships and enhance brand value by maintaining regular communication with global customers and delivering unique experiences.
△ HD Construction Equipment successfully hosted an invitation event for 25 VIP customers from India from April 12 to 17.